This situation might arise if you chose the “Hide in store” option when pushing a product to your Etsy store. As a result, the product will not appear on your storefront. To make it visible, follow these steps:
1. Go to Etsy’s Shop Manager: Navigate to "Shop Manager" from your Etsy dashboard.
2. Access Your Listings: Select "Listings" from the menu.
3. Find Draft or Inactive Listings: Go to the "Draft" or "Inactive" section to locate the hidden product.
4. Publish the Product: Once you find the product, click to publish or activate it so it becomes visible on your storefront.